Promotion or advertizing is a form of interaction used to motivate or force an viewers (viewers, visitors or listeners; sometimes a specific band of people) to continue or take some new action. Most generally, the preferred result is to drive customer actions with regard to a professional providing, although governmental and ideological advertising is also common. The objective of advertising may also be to assure workers or investors that a company is practical or effective. Promotion information are usually compensated for by gives and considered via various conventional media; such as press such as paper, newspapers, tv professional, stations marketing, outside advertising or immediate mail; or new press such as weblogs, sites or sms.
Professional promoters often seek to generate increased consumption of their goods and services through "branding," which involves the repeating of an image or item name in an effort to affiliate certain features with the brand in the minds of consumers. Non-commercial promoters who spend cash to advertise items other than a consumer goods and services include political parties, interest groups, spiritual companies and government agencies. Charitable companies may rely on free ways of marketing, such as a public assistance statement (PSA).